![]() ![]() The company reportedly onboarded 200,000 new customers in the first quarter of this year, prompting a rapid scaling of its meal kit assembly and delivery system while maintaining socially distant working conditions for staff. Take New York-based Blue Apron, which has already been reporting growth across key revenue and customer metrics after a disappointing initial public offering in 2017. The meal kit industry has capitalized on this shift, with consumer spending on ready-to-cook food deliveries doubling year-over-year in the month ending April 11. That trend has now dramatically reversed as the coronavirus pandemic and accompanying lockdowns have forced restaurant-goers to rediscover home cooking. At some point in the mid-2010’s, Americans started spending more at restaurants and bars than at the grocery store. ![]()
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